Need To Boost Your Business? Get Online!

“No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn’t.” – JC Penney.

Once upon a time, you could only say you had a business, if you had a physical location. Likewise, the only way you could make a sale was if a customer walked into your store.

Then came the internet, bringing with it multiple online avenues to close the gap between customer needs, and business objectives. From social media to email marketing and online stores, physical locations are taking a back seat in this fast-paced digital economy.

Given the dynamic times we are in, there is no better time to take your business to the next level by building an online presence. Not sure what you stand to gain? Here are a few benefits of taking your business online:

 

  1. Boost your Brand Credibility – What is the first thing you do when someone introduces a business to you? If you thought, “Google it” then you’re in good company. Studies have shown that 81% of customers conduct an online search before making a purchase. Having an online presence is an opportunity for your brand to make a positive impression on a potential customer before they walk into your store or click ‘add to cart.’

 

  1. Increased Market Share – Many customers would rather shop online than visit a physical store. Having an online store goes a long way in increasing your market share. Unlike physical stores, online stores are open 24/7 and require minimal resources to manage. Imagine growing your customer base from 20 customers a day to 50 customers a day without increasing your cost. Awesome right?

 

  1. Low Marketing Cost – From email marketing to social media campaigns, having an online presence gives you several opportunities to boost sales, increase brand awareness, and customer reach without breaking the bank! Online/sponsored ads are budget-friendly and trump traditional marketing methods. Starting a sale? Run a sponsored ad! Need to tell people about what you do? Run a sponsored ad.

 

  1. Ease and Convenience – Another great advantage of having your business online is that it is cheap, and you can do it yourself. That’s right!

 

Join us this Friday, July 17, 2020, for a DIY session with cybersecurity and IT expert, Confidence Staveley, as she shares proven tips on how to build a secure business website.

 

You don’t want to miss this amazing opportunity. Click here to register for free!